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IELTS Writing Task 2/ IELTS Essay:

You should spend about 40 minutes on this task.

Write about the following topic:

Differences between countries become less evident each year. Nowadays, all over the world, people share the same fashions, advertising, brands, eating habits and TV channels.

Do the advantages outweigh the disadvantages of this?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

You should write at least 250 words.

Sample Answer 1: (Disadvantages outweigh the advantages)
Many aspects of culture and people's lifestyles are becoming increasingly similar throughout the world. Although this trend has some benefits, I would agree that the disadvantages are more noteworthy.

On the one hand, the global reach of fashion brands, similar eating habits and similar traditions of people have some major benefits. For instance, Starbucks, the renowned coffee chain, has grown from a single outlet in Seattle to as many as 30,000 shops in around sixty countries. Nearly identical stores serve cups of coffee to hundreds and thousands of customers, no matter whether you are sipping it in New York, London, New Delhi, Melbourne or Istanbul. Thus the global business opportunity enables many brands to sell products all around the world. As a result, people can enjoy fashion, food and other aspects of diverse nationalities staying at home country. A stronger bond could be observed among people no matter where they live as a consequence of their similar lifestyle. Thus the differences among nations are reducing and this is quite helpful in maintaining world peace.

On the other hand, this trend has some striking disadvantages that we should be cautious about. Firstly, the spread of cross-cultural materialistic lifestyles and attitudes makes us less human and more selfish. For example, the role of TV advertisements by global brands, in most cases, is related to the concept of materialism. We are affected by terminal materialism that forces us to buy things for the sake of buying, instead of buying for basic needs. Secondly, with the aggressive spread of market economies and communication technology, local cultures and values are in peril. The true identity and culture are in jeopardy with the influence of alien cultures and the new generation cares less about their history and tradition.

In conclusion, it seems to me that the drawbacks of globalisation and the similar lifestyle of people due to the similar culture in the world far outweigh the few advantages it has.

[Written by - Amna Niazi]

Model Answer 2: (Advantages outweigh the disadvantages)
The discrimination among nations in terms of people's lifestyle, access to information, eating habits and cultural aspects are diminishing with the effect of globalisation and widespread acceptance of technology. Some people see it as a threat to cultural identity, but I take it as a positive sign in terms of improved lifestyle and a better relationship among nations. Without a doubt, the merits of this exceed the disadvantages.

To begin with, globalisation and free trade concepts, that led to the similarities among nations, were not imposed by a rich nation on the rest of the world. Rather, it was a demand of the time that has reduced the gap among countries over time. For example, someone from a developing nation, these days, can avail the same branded clothes, food, technological devices and so on a citizen in an industrialised country can have. This not only enhances the freedom of choice for people but also opens the windows of opportunity to local brands on the international stage. If countries look more similar around the globe, it means just one thing - the wealth and life standard gaps among people are declining.

Moreover, the trend reduces the cultural gap among nations and help maintain world peace. Also, a growing number of people nowadays go to rich nations for study and work, and similar culture makes them adapt to a foreign country more easily. Freedom of the press and easy access to global information has accelerated this trend and there is no stopping to it.

Finally, the culture and tradition of a nation change over time even without the interference of any alien influence. Hence restricting the overwhelming facilities this trend brings is not a good idea at all, especially when the world still has a huge wealth gap and animosity among nations.

To conclude, the wealth and power gaps among nations may lead to conflicts, and this is why people should be treated as global citizens rather than citizens of a specific country. To make this dream come true, international brands, TV channels and other global facilities should be present in every corner of the world.

Sample Answer 3: (Disadvantages outweigh the advantages)
Differences among nations are becoming less perceptible these days as people all over the world are sharing the same lifestyle, technology, fashion, foods, advertisements, and entertainment programmes. As a result, cultural identity and traditions are in peril. The following essay advocates that the disadvantages outweigh the benefits of this trend.

The first benefit of this trend is that international brands can produce goods on a mass scale, and the manufacturing cost becomes cheaper. As a result, consumers enjoy the advantage of buying products from global brands at an affordable price. Secondly, people all over the world share the same culinary experience, and that is why they have more food options than ever before. For example, people around the globe can now purchase food based on their preference, whether it is Chinese, Indian or Western food or brands. Furthermore, this trend reduces the cultural barrier and brings people under a common platform where people will have more knowledge and respect about other nations and their customs.

On the contrary, the globalisation of the fashion, entertainment and culinary industries have some severe negative sides. First, many people abandon their cultural values due to this, which hurts the identity of a country. Besides, foreign television shows have negative influences on young people. Many global TV channels, for example, show programmes that are sensitive to other cultures. However, as these shows are easily accessible nowadays, many young people follow them, and as a consequence, adopt a non-acceptable lifestyle and life choices.

In conclusion, the globalisation of fashion, advertising, culinary and entertainment products have both advantages and disadvantages. But, carefully considering both, I strongly feel that it has more negative effects than positive aspects.

[Written by - Darwin Sugiharto]

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